Please use this identifier to cite or link to this item:
http://hdl.handle.net/10654/11457| Title: | Medios publicitarios eficientes para impulsar el microcrédito en pequeñas y medianas empresas de Colombia |
| Title in english: | Media advertising to promote efficient microcredit small business of Colombia |
| Author: | Bonilla Murcia, Darly |
| Date: | 26-Mar-2014 |
| Abstract: | El objetivo de este documento consiste en identificar los medios publicitarios usados para llevar el Microcrédito a las pequeñas y medianas empresas de Colombia, entendiendo la historia y antecedentes del microcrédito como un producto crediticio en crecimiento a nivel mundial. |
| Abstract: | The purpose of this paper is to identify the means used to carry advertising Microcredit to small and medium enterprises in Colombia, understanding the history and background of microcredit as a credit product growth. |
| Keywords LEMB: | MICROEMPRESAS CREDITO – COLOMBIA DESARROLLO ECONOMICO – COLOMBIA MICROFINANZAS ESTUDIO DE MERCADO |
| Appears in Collections: | Mercadeo de Servicios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Medios Publicitarios eficientes para impulsar el Microcredito en pequeñas y medianas empresas de Colombia.pdf | 662.19 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.