Please use this identifier to cite or link to this item: http://hdl.handle.net/10654/14312
Title: Captar y fidelizar clientes en los servicios a bordo por medio del marketing relacional en aerolineas
Title in english: Attract and retain customers in On-Board Services Through airline's Relationship Marketing
Author: Parrado Gutierrez, Yina Mayerly
Date: 26-Apr-2016
Site: Calle 100
Abstract: Reconocer aspectos relevantes en mercado aeronáutico para poder implementar un diseño de marketing relacional como estrategia para generar en la aerolínea beneficios de fidelización sostenimiento e ingreso en el mercado.
Abstract: Recognize relevant aspects in the aeronautical market to implement a relationship marketing design as a strategy to generate in the airline: the profits of loyalty, support and access in the market
Keywords LEMB: LINEAS AEREAS - MERCADEO
SATISFACCION DEL CONSUMIDOR
COMPORTAMIENTO DEL CONSUMIDOR
Appears in Collections:Administración de Empresas

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