Please use this identifier to cite or link to this item: http://hdl.handle.net/10654/15416
Title: Importancia de la planeación estratégica en las empresas
Title in english: Importance of strategic planning in companies
Author: Valenzuela Argoti, Carlos E.
Date: 15-Nov-2016
Site: Calle 100
Abstract: La planeación estratégica, es aquella que contribuye a la definición de estrategias de la empresa, basadas generales en las fortalezas y debilidades para determinar que se quiere ser en el futuro, estableciendo un entramado de objetivos y metas, de la mano de estrategias adecuadas para alcanzarlos, sin obviar el ambiente externo de la organización en cual generara una serie de oportunidades y amenazas.
Abstract: Strategic planning, is one that contributes to the definition of strategic of the company, general based on the strengths and weaknesses, to determine what one wants to be in the future, establishing a framework of objectives and goals, establishing a framework of objectives and goals, along with appropriate strategies to achieve them, without obviating the external environment of the organization in which it generates a series of opportunities and threats
Keywords LEMB: ADMINISTRACION DE EMPRESAS
PLANIFICACION ESTRATEGICA
PLANIFICACION EMPRESARIAL
Appears in Collections:Administración de Empresas

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