Please use this identifier to cite or link to this item:
http://hdl.handle.net/10654/16544| Title: | Análisis comparativo de las estrategias de mercadeo: un enfoque de las principales empresas dedicadas al retail en Colombia |
| Title in english: | Comparative analysis of marketing strategies: an approach to major enterprises dedicated to retail in Colombia |
| Author: | Hernández Velandia, Omar Javier |
| Date: | 13-May-2017 |
| Site: | Calle 100 |
| Abstract: | Analizar desde un enfoque macro las estrategias de mercadeo de las diferentes superficies o grandes cadenas de ventas de productos del consumo masivo que permita entender el por qué su constante dinamismo en desarrollar y ejecutar estas estrategias y el por qué el éxito que tienen unas y el fracaso que tienen otras al incentivar a los consumidores por sus gustos y motivaciones para asistir y/o comprar en cada uno de estos diferentes establecimientos. |
| Abstract: | Analyze from a macro approach the marketing strategies of different surfaces or large chains of products sales of mass consumption that allows you to understand why their constant dynamism in developing and implementing these strategies and why the success they have and failure Which have other incentives to consumers for their tastes and motivations to attend and / or buy in each of these different establishments. |
| Keywords LEMB: | COMERCIO MINORISTA ADMINISTRACION DE MERCADEO LEALTAD DEL CONSUMIDOR |
| Appears in Collections: | Mercadeo de Servicios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| HernandezVelandiaOmarJavier2017.pdf | Ensayo | 868.74 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.