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dc.contributor.advisorEspinosa Villanueva, Pedro Nelspa
dc.contributor.authorPuentes Jaramillo, Andres Felipespa
dc.coverage.spatialCampus UMNGspa
dc.date.accessioned2019-08-22T20:44:20Z
dc.date.accessioned2019-12-26T21:41:16Z
dc.date.available2019-08-22T20:44:20Z
dc.date.available2019-12-26T21:41:16Z
dc.date.issued2019-08-16
dc.identifier.urihttp://hdl.handle.net/10654/31853
dc.description.abstractExiste un debate que presentan varios autores sobre el sentido real que le dan las personas y empresas a la responsabilidad social en la práctica, las varias definiciones que se le atribuyen a la RSE y su importancia en los modelos de gestión empresariales y de formación de futuros gerentes. Nace entonces la propuesta de incentivar una cultura empresarial que se apoye en la responsabilidad social para influenciar al capital humano de la organización para actuar en pro de los objetivos organizacionales y sociales de manera integral, estructurando valores y principios que deberán ser propagados en toda la empresa, incentivando el compromiso con la organización y aumentando el desempeño laboral como resultado de actuar socialmente responsable. Finalmente, se trabajan casos de estudio con empresas que son ejemplo del impacto positivo en la sociedad de sus programas y proyectos de responsabilidad social, como lo son IKEA, PwC Colombia, Marc Jacobs Int. y otras, que trabajan en distintos frentes y problemáticas sociales para responder ante las necesidades que se presentan y reducir el impacto negativo de las actividades corporativas en la sociedad.spa
dc.description.tableofcontentsTabla de contenido AGRADECIMIENTOS ............................................................................................. 3 INTRODUCCION ................................................................................................... 4 CUERPO DEL ENSAYO...........................................................................................9 Responsabilidad social, alta gerencia y sociedad .........................................................9 Valores y principios para propagar dentro de la empresa, hacia la sociedad. ........................... 9 Empresas con responsabilidad social, ejemplos de impacto positivo en la sociedad. 12 Responsabilidad Social de IKEA. ............................................................................................... 13 Responsabilidad Social LEGO.................................................................................................... 14 Responsabilidad Social PwC Colombia. .................................................................................... 14 Responsabilidad Social Marc Jacobs Int. .................................................................................. 15 Responsabilidad Social Compensar. ......................................................................................... 15 CONCLUSIONES.................................................................................................. 17 REFERENCIAS ..................................................................................................... 19spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.rightsDerechos Reservados - Universidad Militar Nueva Granada, 2019spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/2.5/co/spa
dc.titleCultura empresarial de la alta gerencia de una organización para impactar positivamente en la sociedad por medio de la responsabilidad socialspa
dc.typeinfo:eu-repo/semantics/bachelorThesisspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.subject.lembCULTURA CORPORATIVAspa
dc.subject.lembRESPONSABILIDAD SOCIALspa
dc.publisher.departmentFacultad de Estudios a Distanciaspa
dc.type.localTrabajo de gradospa
dc.description.abstractenglishThere is a debate that several authors present about the real meaning that people and companies give to social responsibility in practice, the various definitions attributed to CSR and its importance in modern business management and future managers. The proposal is to encourage a business culture that relies on social responsibility to influence the human capital of the organization to act in favor of organizational and social objectives in an integral manner, structuring values ​​and principles that must be propagated throughout the company, encouraging commitment to the organization and increasing work performance as a result of acting socially responsible. Finally, case studies are studied with companies that are an example of the positive impact on society provided by their social responsibility programs and projects, such as IKEA, PwC Colombia, Marc Jacobs Int., and others, which work on different fronts and social issues to respond to the needs that arise and reduce the negative impact of corporate activities in society.eng
dc.title.translatedBusiness culture from senior management of an organization to impact positively on society by using social responsibilityspa
dc.subject.keywordsbusiness culturespa
dc.subject.keywordssocial responsibilityspa
dc.subject.keywordssenior managementspa
dc.subject.keywordscorporate valuesspa
dc.subject.keywordscorporate principlesspa
dc.publisher.programAdministración de Empresasspa
dc.creator.degreenameAdministrador de Empresasspa
dc.description.degreelevelPregradospa
dc.publisher.facultyEstudios a Distancia - Administración de Empresasspa
dc.type.dcmi-type-vocabularyTextspa
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadasspa
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dc.subject.proposalcultura empresarialspa
dc.subject.proposalresponsabilidad socialspa
dc.subject.proposalalta gerenciaspa
dc.subject.proposalvalores corporativosspa
dc.subject.proposalprincipios corporativosspa
dc.publisher.grantorUniversidad Militar Nueva Granadaspa


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Derechos Reservados - Universidad Militar Nueva Granada, 2019
Except where otherwise noted, this item's license is described as Derechos Reservados - Universidad Militar Nueva Granada, 2019