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dc.contributor.authorMoreno, Blanca Astrid
dc.contributor.authorCalderón, Haydée
dc.date.accessioned2020-01-08T19:27:58Z
dc.date.available2020-01-08T19:27:58Z
dc.date.issued2016-12-06
dc.identifierhttp://revistas.unimilitar.edu.co/index.php/rfce/article/view/1193
dc.identifier10.18359/rfce.1193
dc.identifier.urihttp://hdl.handle.net/10654/33857
dc.descriptionAcademic contributions indicate that the consumer is the most important actor in the co-creation of value. But few studies have focused on discovering and check the influence of consumer behaviors that co-creates value in her/his satisfaction. Accordingly, this article contrasts this relationship in the university context for which a relational model with variables arises: consumer behavior in co-creating value and satisfaction. This model was applied to a representative sample of students from a Colombian university. The results show some positive relationships. The theoretical contribution of the study is that this is the first time the influence of co-creation is analyzed from the perspective of consumer satisfaction in the university context and in a Latin American country.eng
dc.descriptionAportes académicos señalan que el consumidor es el actor más importante en la co-creación de valor, pero pocos estudios se han centrado en descubrir y comprobar la influencia de los comportamientos del consumidor que co-crea valor en su satisfacción. En consecuencia, en este artículo se contrasta esta relación en el contexto universitario, para lo cual se plantea un modelo relacional con las variables: comportamiento del consumidor en la co-creación de valor y satisfacción. Dicho modelo se aplicó a una muestra representativa de estudiantes de una universidad colombiana. Los resultados evidencian algunas relaciones positivas. La contribución teórica del estudio radica en que esta es la primera vez que se analiza la influencia de la co-creación desde la perspectiva del consumidor en la satisfacción en el contexto universitario y en un país latinoamericano.spa
dc.descriptionEstudos acadêmicos indicam que o consumidor é o agente mais importante na co-criação de valor, mas poucos estudos se centraram em descobrir e comprovar a influência dos comportamentos do consumidor que co-cria valor em sua satisfação. Neste artigo contrasta-se esta relação no contexto universitário, para o qual propõe-se um modelo relacional com as variáveis: comportamento do consumidor na co-criação de valor e satisfação. Este modelo foi aplicado em uma mostra representativa de estudantes de uma universidade colombiana. Os resultados evidenciam algumas relações positivas. A contribuição teórica do estudo revela que esta é a primeira vez que se analisa a influência da co-criação desde a perspectiva do consumidor na satisfação no contexto universitário e em um país latino-americano.por
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dc.publisherUniversidad Militar Nueva Granadaspa
dc.rightsDerechos de autor 2016 Revista Facultad de Ciencias Económicasspa
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0spa
dc.sourceRevista Facultad de Ciencias Económicas; Vol. 25 Núm. 1 (2017); 203-217spa
dc.source1909-7719
dc.source0121-6805
dc.titleConsumer behavior in the co-creation of value and its relationship with satisfaction in the university environment: an application to the University of Ibagué (Colombia)eng
dc.titleComportamiento del consumidor en la co-creación de valor y su relación con la satisfacción en el entorno universitario: una aplicación a la Universidad de Ibagué (Colombia)spa
dc.titleComportamento do consumidor na co-criação de valor e sua relação com a satisfação no meio universitário: uma aplicação à Universidade de Ibagué (Colombia)por
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
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dc.subject.proposalCo-creation of valueeng
dc.subject.proposalinteractionseng
dc.subject.proposalsatisfactioneng
dc.subject.proposalstudentseng
dc.subject.proposalcollegeeng
dc.subject.proposalCo-creación de valorspa
dc.subject.proposalinteraccionesspa
dc.subject.proposalsatisfacciónspa
dc.subject.proposalestudiantesspa
dc.subject.proposaluniversidadspa
dc.subject.proposalCo-criação de valorpor
dc.subject.proposalinteraçõespor
dc.subject.proposalsatisfaçãopor
dc.subject.proposalestudantespor
dc.subject.proposaluniversidadepor


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