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dc.contributor.authorTavera Mesías, Juan F.
dc.contributor.authorSánchez Giraldo, Juan C.
dc.contributor.authorBallesteros Díaz, Bernardo
dc.descriptionE-Commerce is an increasing phenomenon in Latin America and Colombia, that is why, its technological acceptance is very important academically and for business. The objective of this article is to identify the e-commerce use background in Colombia. Technological Acceptance Model (TAM) is complemented in this study with constructs of confidence and perceived security to propose an adjusted model for Colombian case. This model is empirically contrasted with a consumers sample from Medellín. It is evident the importance of confidence and perceived benefit as direct background of the intention of using e-Commerce, and the ease of use and perceived security as indirect background. Results fill gaps in literature on e-commerce in Colombia and allow identifying relevant business implications for commercial activities development through the internet.eng
dc.descriptionEl e-Commerce es un fenómeno creciente en Latinoamérica y Colombia por lo que el estudio de su aceptación tecnológica es de alta importancia académica y empresarial. El objetivo de este artículo es identificar los antecedentes de la intención de uso de e-Commerce en Colombia. El Modelo de Aceptación Tecnológica (TAM), es complementado en este estudio con los constructos de Confianza y Seguridad Percibida para proponer un modelo ajustado al caso colombiano. Dicho modelo es contrastado empíricamente con una muestra de consumidores de la ciudad de Medellín. Se evidencia la importancia de la confianza y la utilidad percibida como antecedentes directos de la intención de uso del e-Commerce. Los resultados llenan vacíos existentes en la literatura sobre el e-Commerce en Colombia y permiten identificar implicaciones empresariales relevantes para el desarrollo de actividades comerciales a través de la Internetspa
dc.descriptionO e-Commerce é um fenómeno crescente na América Latina e na Colombia. Por isto o estudo da sua aceitagáo tecnológica é de alta importancia académica e empresarial. O objetivo deste artigo é identificar os antecedentes da intengáo de uso de e-Commerce na Colombia. O Modelo de Aceitagáo Tecnológica (TAM) é complementado neste estudo pelos constructos de Confianga e Seguranga Percebida com o fim de propor um modelo adequado ao caso colombiano. Referido modelo é contrastado empiricamente com uma mostra de consumidores da cidade de Medellín. Com isto se evidencia a importancia da confianga e da utilidade percebida como antecedentes diretos da intengáo do uso do e-Commerce, e a facilidade do uso e da seguranga percebida como antecedentes indiretos. Os resultados preenchem vazios existentes na literatura sobre o e-Commerce na Colombia e permitem identificar envolvimentos empresariais relevantes para o desenvolvimento de atividades comerciais através da Internet.por
dc.publisherUniversidad Militar Nueva Granadaspa
dc.rightsDerechos de autor 2016 Revista Facultad de Ciencias Económicasspa
dc.sourceRevista Facultad de Ciencias Económicas; Vol. 19 Núm. 2 (2011); 9-23spa
dc.titleE-commerce acceptance in Colombia: a study for Medellín cityeng
dc.titleAceptación del e-commerce en Colombia: un estudio para la ciudad de Medellínspa
dc.titleAceitacào do e-commerce na Colombia: um estudo para a cidade de Medellínpor
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dc.subject.proposaltechnology acceptanceeng
dc.subject.proposaltechnology acceptance modeleng
dc.subject.proposalon-line behavioreng
dc.subject.proposalcomercio electrónicospa
dc.subject.proposalaceptación tecnológicaspa
dc.subject.proposalcomportamiento en líneaspa
dc.subject.proposalcomercio eletrónicopor
dc.subject.proposalaceitagáo tecnológicapor
dc.subject.proposalcomportamento em linhapor

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