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Consideraciones teóricas y empíricas acerca del resale price maintenance

dc.creatorCamargo Mayorga, David Andrés
dc.creatorPáez Castillo, Johan Ricardo
dc.creatorRoncancio García, Ángel David
dc.date2010-06-30
dc.identifierhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/2280
dc.identifier10.18359/rfce.2280
dc.descriptionThis document explores some of the most important theoretical and empirical considerations about Resale Price Maintenance (RPM), which has become not only an economic but also a legal problem. In order to achieve that, the topic will be reviewed in two aspects. First, description of theoretical implications of RPM, and on the other hand, empirical evidence found since a documental exploration. Thus, the reflection stated suggest that vertical restrictions avoid free riding in both elaboration and distribution, given the temptation to take advantage of other traders' effort in advertising expenses, advisers' training, benchmarking reputation, investments in exhibition rooms, etc., for own benefit besides reducing uncertainty.en-US
dc.descriptionEste documento, explora algunas de las consideraciones teóricas y empíricas más importantes acerca del Resale Price Maintenance (RPM) el cual se ha convertido no solo en un problema de orden económico, sino legal. Para ello, el tema se abordará en dos aspectos. En primer lugar, se describen las implicaciones teóricas del RPM, y por otra parte, se muestra la evidencia empírica encontrada a partir de una exploración documental. De manera que la reflexión planteada sugiere que las restricciones verticales evitan el free riding tanto en fabricación como en distribución, dada la tentación de aprovechar el esfuerzo de otros comercializadores en gastos de publicidad, entrenamiento de asesores, reputación de la marca, inversiones en salas de exhibición, etc., en beneficio propio, además de reducir la incertidumbre.es-ES
dc.descriptionNesteartigo exploramse algumas considerações teóricas e empíricas importantes sobre o Resale Price Maintenance (RPM), que se tornou um problema financeiro e legal. Primeiro, se descrevem as implicações teóricas do RPM; logo, se indica a evidência empírica encontrada mediante pesquisa documental. Assim, o tema proposto sugere que as restrições verticais impedem o free riding na manufatura e na distribuição, porque se tende à sacar proveito do esforço de outros comerciantes em custos de publicidade, treinamento de assessores, aceitação da marca, investimentos em exibição, etc., para seu próprio benefício. Além disso, é reduzida a incerteza.pt-BR
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad Militar Nueva Granadaes-ES
dc.relationhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/2280/2000
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dc.relation/*ref*/Wang, H. (Recuperado el 25 de mayo de 2009) "Retail heterogeneity and Resale Price maintenance". Disponible en: http://www.cenet.org.cn/cn/CEAC/%E7%AC%AC%E4%B8%89%E5%B1%8A%E5%85%A5%E9%80%89%E8%AE%BA%E6%96%87/%E4%BA%A7%E4%B8%9A%E7%BB%84%E7%BB%87/Wang%20Hao%20CEApaper.pdf
dc.rightsDerechos de autor 2016 Revista Facultad de Ciencias Económicases-ES
dc.sourceRevista Facultad de Ciencias Económicas; Vol. 18 No. 2 (2010); 199-206en-US
dc.sourceRevista Facultad de Ciencias Económicas; Vol. 18 Núm. 2 (2010); 199-206es-ES
dc.sourceRevista Facultad de Ciencias Económicas; v. 18 n. 2 (2010); 199-206pt-BR
dc.source1909-7719
dc.source0121-6805
dc.subjectResale price maintenanceen-US
dc.subjectVertical restrainten-US
dc.subjectFree ridingen-US
dc.subjectmonopolistic marginen-US
dc.subjectFijación de precios de reventaes-ES
dc.subjectrestricciones verticaleses-ES
dc.subjectfree ridinges-ES
dc.subjectmargen monopólicoes-ES
dc.subjectFixação de preços de revendapt-BR
dc.subjectrestrições verticaispt-BR
dc.subjectfree ridingpt-BR
dc.subjectmargem monopólicopt-BR
dc.titleTheoretical and empirical considerations about resale price maintenanceen-US
dc.titleConsideraciones teóricas y empíricas acerca del resale price maintenancees-ES
dc.titleConsideraçõesteóricas e empíricas sobre o resale price maintenancept-BR
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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