dc.creator | Camargo Mayorga, David Andrés | |
dc.creator | Páez Castillo, Johan Ricardo | |
dc.creator | Roncancio García, Ángel David | |
dc.date | 2010-06-30 | |
dc.identifier | https://revistas.unimilitar.edu.co/index.php/rfce/article/view/2280 | |
dc.identifier | 10.18359/rfce.2280 | |
dc.description | This document explores some of the most important theoretical and empirical considerations about Resale Price Maintenance (RPM), which has become not only an economic but also a legal problem. In order to achieve that, the topic will be reviewed in two aspects. First, description of theoretical implications of RPM, and on the other hand, empirical evidence found since a documental exploration. Thus, the reflection stated suggest that vertical restrictions avoid free riding in both elaboration and distribution, given the temptation to take advantage of other traders' effort in advertising expenses, advisers' training, benchmarking reputation, investments in exhibition rooms, etc., for own benefit besides reducing uncertainty. | en-US |
dc.description | Este documento, explora algunas de las consideraciones teóricas y empíricas más importantes acerca del Resale Price Maintenance (RPM) el cual se ha convertido no solo en un problema de orden económico, sino legal. Para ello, el tema se abordará en dos aspectos. En primer lugar, se describen las implicaciones teóricas del RPM, y por otra parte, se muestra la evidencia empírica encontrada a partir de una exploración documental. De manera que la reflexión planteada sugiere que las restricciones verticales evitan el free riding tanto en fabricación como en distribución, dada la tentación de aprovechar el esfuerzo de otros comercializadores en gastos de publicidad, entrenamiento de asesores, reputación de la marca, inversiones en salas de exhibición, etc., en beneficio propio, además de reducir la incertidumbre. | es-ES |
dc.description | Nesteartigo exploramse algumas considerações teóricas e empíricas importantes sobre o Resale Price Maintenance (RPM), que se tornou um problema financeiro e legal. Primeiro, se descrevem as implicações teóricas do RPM; logo, se indica a evidência empírica encontrada mediante pesquisa documental. Assim, o tema proposto sugere que as restrições verticais impedem o free riding na manufatura e na distribuição, porque se tende à sacar proveito do esforço de outros comerciantes em custos de publicidade, treinamento de assessores, aceitação da marca, investimentos em exibição, etc., para seu próprio benefício. Além disso, é reduzida a incerteza. | pt-BR |
dc.format | application/pdf | |
dc.language | spa | |
dc.publisher | Universidad Militar Nueva Granada | es-ES |
dc.relation | https://revistas.unimilitar.edu.co/index.php/rfce/article/view/2280/2000 | |
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dc.rights | Derechos de autor 2016 Revista Facultad de Ciencias Económicas | es-ES |
dc.source | Revista Facultad de Ciencias Económicas; Vol. 18 No. 2 (2010); 199-206 | en-US |
dc.source | Revista Facultad de Ciencias Económicas; Vol. 18 Núm. 2 (2010); 199-206 | es-ES |
dc.source | Revista Facultad de Ciencias Económicas; v. 18 n. 2 (2010); 199-206 | pt-BR |
dc.source | 1909-7719 | |
dc.source | 0121-6805 | |
dc.subject | Resale price maintenance | en-US |
dc.subject | Vertical restraint | en-US |
dc.subject | Free riding | en-US |
dc.subject | monopolistic margin | en-US |
dc.subject | Fijación de precios de reventa | es-ES |
dc.subject | restricciones verticales | es-ES |
dc.subject | free riding | es-ES |
dc.subject | margen monopólico | es-ES |
dc.subject | Fixação de preços de revenda | pt-BR |
dc.subject | restrições verticais | pt-BR |
dc.subject | free riding | pt-BR |
dc.subject | margem monopólico | pt-BR |
dc.title | Theoretical and empirical considerations about resale price maintenance | en-US |
dc.title | Consideraciones teóricas y empíricas acerca del resale price maintenance | es-ES |
dc.title | Consideraçõesteóricas e empíricas sobre o resale price maintenance | pt-BR |
dc.type | info:eu-repo/semantics/article | |
dc.type | info:eu-repo/semantics/publishedVersion | |