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dc.contributor.advisorCorrea B., Luis E.spa
dc.contributor.authorValderrama Fernández, Jonny Mauricio
dc.coverage.spatialCalle 100spa
dc.date.accessioned2016-01-15T16:48:27Z
dc.date.accessioned2019-12-26T21:34:06Z
dc.date.available2016-01-15T16:48:27Z
dc.date.available2019-12-26T21:34:06Z
dc.date.issued2015-11-06
dc.identifier.urihttp://hdl.handle.net/10654/7194
dc.description.abstractDar conceptos claros acerca de que es la calidad, así como que es el mercadeo relacional y como el trabajo conjunto de estas dos puede ayudar a lograr la excelencia organizacional.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleMercadeo relacional y gestión de calidad para las empresas como estrategia del marketingspa
dc.typeinfo:eu-repo/semantics/bachelorThesisspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.subject.lembMERCADEO RELACIONALspa
dc.subject.lembASEGURAMIENTO DE LA CALIDADspa
dc.subject.lembCALIDAD TOTAL EN ADMINISTRACIONspa
dc.publisher.departmentFacultad de Estudios a Distanciaspa
dc.type.localTrabajo de gradospa
dc.description.abstractenglishGive clear concepts about what is quality, what it is the relationship marketing and how the joint work of these two can help achieve the organizational excellence.eng
dc.title.translatedRelational marketing And Quality Management for Companies such as Marketing Strategyspa
dc.subject.keywordsISOspa
dc.subject.keywordsICONTECspa
dc.subject.keywordsqualityspa
dc.subject.keywordsrelationship marketingspa
dc.subject.keywordsquality management systemsspa
dc.subject.keywordsmanagementspa
dc.publisher.programAdministración de Empresasspa
dc.creator.degreenameAdministrador de Empresasspa
dc.description.degreelevelPregradospa
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa
dc.relation.referenceshttps://books.google.com.co/books?id=dQsLYlvTdwIC&pg=PA30&lpg=PA30&dq=ISO+9000:+Gu%C3%ADa+de+instrumentaci%C3%B3n+para+peque%C3%B1as+y+medianas+empresas.+M%C3%A9xico:+Mc+Graw+Hill;+1997&source=bl&ots=5XlVoRGtru&sig=g66E4ADLW-s1HeJLUW9qwu8SrzM&hl=es-419&sa=X&ved=0CBsQ6AEwAGoVChMIpKe5jIXcyAIViqQeCh1Q7AXd#v=onepage&q=ISO%209000%3A%20Gu%C3%ADa%20de%20instrumentaci%C3%B3n%20para%20peque%C3%B1as%20y%20medianas%20empresas.%20M%C3%A9xico%3A%20Mc%20Graw%20Hill%3B%201997&f=falsespa
dc.relation.referenceshttps://books.google.com.co/books?id=bZVDiA_GDIEC&pg=PA363&lpg=PA363&dq=Direcci%C3%B3n+de+Marketing.+Madrid.,+Prentice+Hall,+2000&source=bl&ots=EeV91Mcxqc&sig=6d6unkKxS4AsXycZZDd32I2-flw&hl=es-419&sa=X&ved=0CCsQ6AEwA2oVChMI3PqdpYXcyAIVipkeCh10UAis#v=onepage&q=Direcci%C3%B3n%20de%20Marketing.%20Madrid.%2C%20Prentice%20Hall%2C%202000&f=falsespa
dc.relation.referenceshttp://www.gestiopolis.com/que-es-marketing-relacional/spa
dc.relation.referenceshttp://www.definicionabc.com/economia/gestion-de-calidad.phpspa
dc.relation.referenceshttp://www.sgs.co/es-ES/Health-Safety/Quality-Health-Safety-and-Environment/Quality/Quality-Management-Systems/ISO-9001-Certification-Quality-Management-Systems.aspxspa
dc.relation.referenceshttp://www.solucionessig.com/portal/crm-operacional/marketing-relacionalspa
dc.relation.referenceshttp://www.degerencia.com/articulo/el_marketing_relacional_una_conceptualizacion_necesariaspa
dc.relation.referenceshttp://www.normas9000.com/importancia-gestion-calidad.htmlspa
dc.relation.referenceshttps://books.google.com.co/books?id=YMfCGu3B-yMC&pg=PA114&lpg=PA114&dq=mercadeo+relacional+y+la+gestion+de+calidad&source=bl&ots=e4LVwLPSw1&sig=KuDdCr5CA9LS9EdWVx73LwacBUc&hl=es-419&sa=X&ved=0CB0Q6AEwAGoVChMI9Nfut-_dxwIVxxceCh3mNwF6#v=onepage&q=mercadeo%20relacional%20y%20la%20gestion%20de%20calidad&f=falsespa
dc.relation.referenceshttp://www.dnvba.com/es/Certificacion/Pages/Por-que-implantar-un-sistema-de-gestion.aspxspa
dc.subject.proposalmercadeo relacionalspa
dc.subject.proposalsistemas de gestion de calidadspa
dc.subject.proposalcalidadspa
dc.subject.proposalgestionspa
dc.subject.proposalISOspa
dc.subject.proposalICONTECspa
dc.publisher.grantorUniversidad Militar Nueva Granadaspa


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